Affiliate Programs, AI-Powered Sticker Search, Collages, and More

Today, we’re bringing exciting news for content creators and mini app developers on Telegram. Creators now have a simple way to monetize their efforts (and earn Stars!), while mini app developers gain a powerful tool to attract new users. In addition, Telegram users can now find stickers with AI and create collages with photos and videos in their stories.

Affiliate Programs

With this update, Telegram introduces Affiliate Programs for mini apps. These campaigns offer the first completely transparent promotions in the history of social media for both influencers and their audiences — with clear publicly available terms that anyone can verify.

All Telegram users and channels can now earn Stars by joining Affiliate Programs launched by developers. Simply head to your Star Balance and explore the list of available programs. Choose one, grab your unique referral link, and start sharing it.

You can sort programs in the list by their commission rate or their duration.

When someone uses your referral link to access a mini app and makes purchases there with Telegram Stars, you’ll earn a commission — a percentage of the Stars from their transactions.

Purchases from your referrals will grant you commissions for the entire duration of the Affiliate Program stated in its terms — even if the program is discontinued early.

Commissions will appear in your balance in real time once a user you referred to a mini app makes a transaction there. The affiliate platform is a simple and reliable way to earn Telegram Stars — which you can use to purchase products or subscriptions in apps, send gifts to friends, unlock media in channels and more.

More details on Affiliate Programs can be found in this guide.

Creating Affiliate Programs

Any mini app or bot developer on Telegram can start their own Affiliate Program, and specify what percent of their future revenue they are willing to share with those who refer users. They can even decide how long they want to share revenue after a user starts interacting with their mini app.

Setting up an Affiliate Program is seamless — just a few taps, and you’re ready to organically grow your user base more affordably and efficiently than traditional marketing campaigns.

AI-Powered Sticker Search

Finding the perfect sticker just got easier! Thanks to a custom AI model, the sticker panel now supports complex searches with multiple keywords. For example, try typing cat drinking coffee and see results instantly appear from the over 40,000 stickers in Telegram's official packs.

Even better, this feature works in dozens of languages, making it easier than ever to express yourself. Premium users can also use this improved search in the emoji section.

You can also get instant suggestions for stickers and emoji right from the message bar and use emoji shortcuts like :heart to quickly input emoji with text.

Collages in Stories

Telegram Stories just got a creative boost with collages. You can now combine up to 6 photos or videos in various layouts. Add media directly from your gallery or camera, and fill each tile to craft the perfect composition.

Want to tweak your collage? Change layouts easily using the options at the top of the screen, drag tiles to rearrange them or tap a tile to delete it, retake a photo, or adjust the volume of a video.